Varanasi: The 141st TRIBES India flagship store was virtually inaugurated by the union minister for tribal affairs Arjun Munda at Sarnath in presence of the minister of state for tribal affairs Renuka Singh, TRIFED chairman Ramesh Chand Meena, TRIFED managing director Pravir Krishna and GI expert and senior advisor of TRIFED Dr. Rajni Kant on Tuesday.
“The empowerment of the tribal people is the main objective of TRIFED. All our efforts, be it in getting better prices for their produce, helping them add value to the basic produce, or enable them to get access to larger markets, are targeted at achieving this. It is with this in mind, that we are continuously working to expand our retail operations,” said the TRIFED MD Pravir Krishna.
According to him, the flagship store is categorized into attractive segments. There are dedicated counters for Geographical Indications. (GI) products including textiles- sarees and stoles such as Banarasi Maheswari, Bagh, Chanderi, Kantha, Pochampally Ikkat, Muga Silk sarees and fabrics, readymade garments for men, women and children, exquisite tribal jewellery, metal work, iron items, pottery paintings, Van Dhan natural produce in this store.
Celebrating the concept of “India under One Roof”, the showroom will showcase the best of authentic tribal handicrafts and handlooms showcasing traditions from all the states of India, and also feature natural, organic produce and products Van Dhan essentials and immunity boosters such as organic grains, spices, herbal teas, besides exquisite bell and metal work items. A special focus of the store in the opening days of the showroom will be on the exquisite Customized gift corner & GI Product collection – featuring traditional kurtas, sarees, stoles, fabrics, Immunity boosters, sherbets, organic, dry fruits etc. The products are also sold through online portals.
In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED, as the national nodal agency for tribal welfare, had started the procurement and marketing of tribal art and craft items through its network of retail outlets under the Tribes India brand.
From a single flagship store at 9 Mahadev Road, New Delhi in 1999 to 141 retail outlets across India, the TRIBES India brand is growing rapidly. TRIFED is committed to protecting and furthering the interests of the tribal communities across the country. This store is the fifth in number in Uttar Pradesh. The other four existing tribes India store are running successfully at Gomti Nagar, Lucknow, NCZCC, Prayagraj, Prayagraj Airport, and Deendayal Hastkala Sankul, Varanasi.