OSOP to expedite success of ODOP
Under OSOP, railway stations will serve as promotional hubs, showcasing destinations for UP’s ODOP products
Lucknow: With the resolve to present unique regional products under the One District One Product (ODOP) — the ambitious scheme of Uttar Pradesh Chief Minister Yogi Adityanath — to a wider audience, through the One Station One Product (OSOP) scheme, the railway stations will serve as promotional hubs and showcase the destinations for the products.
Under this initiative, the products related to ‘One District One Product’ (ODOP) scheme of a respective district will be displayed at the most-visited and primary platform at all the railway stations of that particular district.
For an instance, if a train is passing through Ayodhya, then all the railway stations falling in this district (Ayodhya, Ayodhya Cantt, Bilhar Ghat, Bada Gaon, Bharatkund, Devrakot, Darshannagar, Gauria Mau, Masoudha, Raujagaon, Salarpur, Sohawal, Gosaiganj, Rudauli and Acharya Narendranagar), will provide a platform to jaggery which is the ODOP of Ayodhya.
Similarly, if a train is passing through Amethi, Sultanpur and Prayagraj, the platforms will display the diverse and beautiful products of ‘Moonj’. The stations of Pratapgarh will display the sweet and sour processed products of Amla. The people will also be provided with options such as home delivery services, as well as will be exposed to new range of products with changing vendors.
Recently, a meeting in this regard was also held between Navneet Sehgal, Additional Chief Secretary, Micro, Small and Medium Enterprises (MSME) and the concerned officials of the Railways.
Uniformity in the stalls as per the standard size (6×5 or 6×10 ft and total height of 10 ft) will be made available by the Railways. As per the requirements, there can be more than one of these stalls at a station. The stalls will be both permanent and in the form of trolleys. The rent for 15 days will be Rs 1000, which will be borne by the MSME department. The list of vendors and their rotation will also be prepared by the department.
Stalls set up under pilot project in Varanasi Cantt and Pratapgarh
OSOP was first mentioned in the Union Budget for 2022-2023. The objective was to strengthen the identification of specific products of a particular place by giving them a bigger platform as well as a permanent market.
The success of the stalls set up under the pilot project at Varanasi and Pratapgarh has prompted the authorities to expand the scheme across the state.
OSOP to expedite success of ODOP: Sehgal
Navneet Sehgal, Additional Chief Secretary, MSME Department, said that due to its extensive network, the Indian Railways is a symbol of the unity and integrity of the country. Uttar Pradesh, being the most populous state is also one of the states with the largest number of passengers that use railways. In addition, Uttar Pradesh has also emerged as the favourite destination of tourists in the last five years. Therefore, the One Station One Product (OSOP) scheme will further expand the scope of ODOP and will accelerate its success.
