German footwear production in Agra

Newsbasket Desk November 3, 2020

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Lucknow: Two footwear units of Von Wellx Germany project were inaugurated on Tuesday. Von Wellx would invest around Rs 300 crore in phases in three projects in Uttar Pradesh, generating around 10,000 jobs. The company aims to produce around five million pair of shoes annually in these manufacturing units.

The two units have been set up in partnership with Iatric Industries Group of India at Export Promotion Industrial Park (EPIP) Agra. A total of around 2,000 employment avenues have been created in these units have production capacity of 2.5 million pair of shoes annually.

Expressing happiness, the Additional Chief Secretary, Infrastructure & Industrial Development Dept., Alok Kumar said that the vision of turning crisis into opportunity has started to see results on the way to building ‘Atmanirbhar Bharat’ (self-reliant India). It has been possible because of proactive approach adopted by State government under the able leadership of Chief Minister Yogi Adityanath. It is an important milestone in post COVID-19 era that an investment proposal has materialized within a short span of five months, he added.

Listing the new institutional reforms for facilitating investments, he said that now the new integrated investment and facilitation agency, ‘Invest UP’ is headed by the CM and Ministers of Industrial Development and Micro, Small & Medium Enterprises are Vice-Chairpersons. Steering committee of the new agency is headed by Infrastructure & Industrial Development Commissioner.

German footwear production in Agra

The CEO, Iatric Industries Group, Ashish Jain informed that it was a multiple footwear project, which would produce 2.5 million pairs across difference segments annually. He said that it would exemplify synergy of German technology and demographic dividend of Uttar Pradesh. The Iatric Industries would be the exclusive collaborator for technology transfer, research, development, marketing and production.

A new factory is expected to be set up near Jewar (Yamuna Expressway Industrial Development Authority) in 10,000 Sq. mtr. by December 2020, while another manufacturing unit is proposed at Kosi-Kotwan, Mathura in 7.5 acres by Von Wellx.