Mangaldeep installs Giant Shivalinga of Fabrics and Flowers at Assi Ghat

 

Varanasi: Mangaldeep is dedicating to the devotees of Lord Shiva, by installing a giant Shivalinga, measuring 8 feet in height and 6 feet across at the base at the landmark Assi Ghat on the occasion of Mahashivratri on Friday.

Ravi Rayavaram, divisional chief executive, ITC’s Matches and Agarbatti Business, said “The occasion of Maha Shivratri holds a place of deep and venerable significance to the millions of Lord Shiva worshippers. We have, through our humble efforts, endeavored to enrich the festivity of the day by installing this Shivalinga on the banks of river Ganga, which is sure to inspire piety and religious fervor amongst all devotees. The Mangaldeep brand stands nobler with the endorsement of the Kashi Vishwanath Temple Trust and we thank them for their continued trust and support. Through the unique agarbatti, Mangaldeep continues to enable devotees experience the divinity of the God and Temple in their homes”.